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TOTEM Times


At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.


Branding as the best tool for Sustainability Development Goals

A sustainable brand is one that has successfully integrated environmental, economic and social issues into the range of its business beliefs and operations. But today many companies that consider themselves to be sustainable only meet one-third of this goal. Branding is a powerful tool for a company to live and tell what they believe and […]


Branding Matters

Three decades ago 95% of the average corporation’s value consisted of tangible assets. Today 75% of that average corporation’s value is intangible. Corporate brand and reputation represent more than 40% of the top company’s market capitalization. A business’s most valuable asset is its good name, its brand and reputation, because behind every successful business there […]