TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Presenting the TOTEM Branding Radar
This is bombshell news for the branding world. Just as Amazon predicts what you’ll buy before you order it, at TOTEM Branding we’ve created a methodology that anticipates when a brand needs a rebranding, even before its leaders realize it. We call it the TOTEM Branding Radar. How often is a rebranding recommended? In a […]
Branding is the DNA of business: invisible, but decisive.
Companies often obsess over monthly and quarterly results, the campaign, the latest algorithm. But when the immediate expires, the long term takes its place. And that’s often where solid pillars like consistency, courage, and strategy are decisive. Branding isn’t just window dressing. It’s a strategic investment that defines how your company is remembered, loved, and […]
An undisputed icon of contemporary style and elegance
The recent passing of Giorgio Armani, invites us to reflect on the power of the first and last name as a brand. Armani leaves behind a legacy that has transcended decades, territories, and global audiences. He envisioned his brand as a reflection of quality, timelessness, and practicality, designed for real people rather than to follow […]
Everything passes, the experience transcends
Therefore, the experience changes everything. We are living in an extraordinary time for all those who create value through CX. We live in a market where products are copied, prices are matched or improved, and technology is becoming increasingly accessible. The real difference lies in the experience. And the data backs this up. 📊 73% […]
TOTEM Branding and Marca Chile
We’re back again to highlight the extraordinary experience shared by the TOTEM team and the Marca Chile team. Following the talk by Andy Stalman, a world leader in branding and co-founder of TOTEM Branding, at the 7th Imagen de Chile Meeting, it was time for a deep and introspective workshop. During the workshop, we explored […]
TOTEM Branding at the 7th Imagen de Chile Meeting
The TOTEM Branding team has just returned from Chile with a swollen heart. Confirming that emotion is not an accessory in building a country brand. It’s its heart. At the 7th Imagen de Chile Meeting, held in Santiago before more than 400 attendees, Andy Stalman represented TOTEM Branding, sharing a vision that transcends borders: “Brands […]
Where are the fastest-moving conversations about marketing and branding happening?
It’s not just on LinkedIn anymore. Or Instagram. TOTEM is now also on TikTok. Because not all knowledge is shared in carousels or PDFs. On TikTok, we talk about what’s happening each week in branding, marketing, creativity, and brands: → Trends that are setting the course. → News that you have to read between the […]
Rebranding that Multiplies Business Results: The Pirulin Case
In the world of branding, not all brands age equally. Some remain in the memory but become invisible to new generations. Others, however, manage to rise again, adapt, and win over new generations. This is the true essence of strategic rebranding: transforming nostalgia into a competitive advantage, tradition into relevance, and visual identity into a […]
Reflections on nation branding and country branding
A nation’s identity is its most valuable asset, influencing its economic, diplomatic, and cultural standing. This challenge has created a strategic convergence between nation branding and country branding, two concepts that, while often used interchangeably, represent distinct approaches to a nation’s global image. The most forward-thinking strategies recognize that the future lies in their deliberate […]
You don’t have to adapt to change, you have to generate it
A phrase that is repeated a lot in the team (not least because it was coined by our CEO), and which we believe truly demonstrates the true way of approaching things. You’re almost always waiting for others to do something so you can learn from them and apply that knowledge to your life and work. […]
