TOTEM Times:
Design & Branding
Pushing the boundaries of technology
ChatGPT. Claude. DeepSeek. The AI landscape is evolving at an unprecedented pace, with each new model promising more intelligence, more context, more human-like interactions. 🚀 The AI race has just begun, and this three AI giants, each pushing the boundaries of what artificial intelligence can do. 🔹 ChatGPT (OpenAI) is known for its versatility, creativity, and strong contextual […]
Branding is not an expense, but an investment
At TOTEM Branding, we have been demonstrating for years that a well-managed brand is not an expense, but an investment with exponential returns. Our experience with leading brands in various sectors has confirmed time and again that branding is not a luxury, but a strategic necessity. When we work on the evolution of benchmark brands […]
TOTEM Live is back
You asked for it and we listened: 🌟 TOTEM Live is back 🌟 More than a return, it’s an evolution. A new season, new conversations and the same unwavering purpose: to challenge the status quo and transform the way we understand brands, work, business and life. After four seasons in which together we explored the […]
Branding SUA – The Spirit of Uruguay
“We want to give passengers back the dignity of flying,” they told us at our first meeting. And we fell in love with the project. Today we are happy, proud and grateful. Developing the Branding for a new airline is a project that pushed us to fly higher. Inspired by the dream of “giving passengers […]
An unforgettable week at FITUR 2025
When tourism and good branding meet and travel together, brands go further, fly higher and better. Closing an unforgettable week at FITUR, with excellent branding, connections and a vision for the future. This week at FITUR, the International Tourism Fair, we not only celebrated the incredible present of the tourism industry, but we also explored […]
TOTEM Branding and the new Mallorca brand
At TOTEM Branding we are excited to share that Mallorca’s new brand identity, presented last December, makes its international debut at FITUR 2025, consolidating itself as a global beacon of responsible tourism. Under the slogan “Mallorca in essence, FITUR edition”, the island has dazzled in Madrid by bringing the best of its culture, gastronomy, craftsmanship […]
TOTEM Branding and FITUR 2025
FITUR 2025 begins in our home, in Madrid, and at TOTEM Branding we are excited to welcome the world. We are often asked: Why is branding crucial for tourism? In a global environment where destinations compete intensely, branding has become an indispensable strategic tool. Strong branding allows the unique characteristics of a destination to be […]
“En el mundo que viene, lo humano será el nuevo lujo”
El argentino Andy Stalman es uno de los TOP 100 mejores speakers de España, según la consultora global Thinking Heads. Leer Noticia Completa
Strengthening the Dominican Republic’s tourism branding strategy
TOTEM Branding is proud to share its participation in strengthening the Dominican Republic’s tourism branding strategy. At an event that marks a milestone for the sector, new destination brands have been presented that seek to enhance the rich diversity and unique appeal of the Caribbean country. Aware of the importance of a solid and differentiating […]
Branding, a powerful tool for knowledge and positive transformation
Tourism is one of the most dynamic and impactful industries globally, and branding plays a crucial role in shaping its future. Understanding the nuances of branding within tourism—such as how to create meaningful connections, foster loyalty, and promote sustainable practices—can redefine how destinations and experiences resonate with travelers and communities alike. Within the framework of […]
