TOTEM Times:
Innovation
Branding, a powerful tool for knowledge and positive transformation
Tourism is one of the most dynamic and impactful industries globally, and branding plays a crucial role in shaping its future. Understanding the nuances of branding within tourism—such as how to create meaningful connections, foster loyalty, and promote sustainable practices—can redefine how destinations and experiences resonate with travelers and communities alike. Within the framework of […]
Our CEO at the Influencer Awards Spain 2025
We at TOTEM Branding 🚀 are excited to celebrate that our CEO, along with the entire team that creates and shares content that inspires and generates a positive impact on society, is a finalist in the Influencer Awards Spain! The recognition of his work as a creator of digital content fills us with joy and […]
The new tourism identity of Mallorca
The Consell de Mallorca has unveiled its new tourism identity, introducing a versatile strategy that positions Mallorca not only as a tourist destination but, above all, as the home of its residents. The President of the Consell, Llorenç Galmés, together with the Tourism Minister, José Marcial Rodríguez, and the Director of Tourism, Susanna Sciacovelli, presented […]
Comparing the world of 1925 with that of 2025
The brands of the future will not only be technologically advanced, but also deeply human and sustainable. In a world that demands purpose, positive impact and real connection, these brands will be the ones that pave the way to a better tomorrow, where innovation is not at odds with empathy and care for the planet. […]
Big changes for Brands in the last 25 years
In just a quarter of a century, brands have been born that not only revolutionized industries, but also redefined how we live, work and connect. Who imagined that in such a short time they would change the course of history? While technology has been the engine of many revolutions, the true impact has come from […]
Celebrating Mallorca
At TOTEM Branding, we celebrate the inspiring welcome that Mallorca’s new tourism brand has received. This initiative by the Consell de Mallorca resonates with our purpose of creating or transforming brands that unite people. “Ca Nostra” evokes a deep sense of belonging and hospitality, inviting visitors and residents to connect with the very essence of […]
Mallorca, a rebirth from its DNA
Mallorca is more than an island: it is a feeling. A place where the richness of its history, the beauty of its landscape and the welcoming character of its people converge to create something unique. At a time when destinations no longer only compete to attract visitors, but to build legacies, Mallorca is positioning itself […]
The Power of AI
Artificial Intelligence gives us power, but humans give us meaning. The more digitalization, automation and AI emerge, the more evident the value of the human becomes. The real revolution is not in algorithms, but in emotions. Not in technology, but in people. This principle transcends retail and applies to any sector that seeks relevance and […]
Generation IA
In this dawn of the AI Generation –the GENIA (as we call it at TOTEM Branding)–, we are facing a paradigm shift that redefines the way brands relate to their audiences and to themselves. The GENIA is not an age group. It is a mentality, a cultural collective born from the interaction between artificial and […]
Experiences that Transform our Vision of Branding
The Brandoffon and TOTEM books are more than just readings: they are experiences that transform our vision of branding and what it really means to connect. Reading them gives us the key to a new type of leadership in a world saturated with superficiality. By reading or giving these books as a gift, you are […]
