TOTEM Times:
TOTEM News
The real innovation in the meat industry
🥩✨ Innovation in the meat industry is no longer just technological, but emotional. Why It Matters Spain is a leader in the meat industry thanks to its ability to combine tradition with innovation. From the pasture to the table, meat has been a fundamental pillar of our gastronomy and culture, a symbol of sharing, celebrating […]
The real power of hugs
🤗 The power of hugs builds more human connections and more memorable brands 🤗 Why It Matters A good hug can change someone’s day, but what if it could also transform the way we connect as individuals, teams, and brands? The science is clear: giving hashtag#8hugsaday, for at least 6 seconds each, can improve our […]
Pushing the boundaries of technology
ChatGPT. Claude. DeepSeek. The AI landscape is evolving at an unprecedented pace, with each new model promising more intelligence, more context, more human-like interactions. Why It Matters 🚀 The AI race has just begun, and this three AI giants, each pushing the boundaries of what artificial intelligence can do. 🔹 ChatGPT (OpenAI) is known for its versatility, creativity, […]
Leadership Today
Leadership changes are a defining moment for any organization, but in 2024, the rate of CEO turnover has been particularly striking across industries. Why It Matters But beyond the numbers, the impact on branding and organizational stability reveals deeper insights into modern leadership. CEO transitions are not just organizational milestones—they are branding moments. A company’s […]
Branding is not an expense, but an investment
At TOTEM Branding, we have been demonstrating for years that a well-managed brand is not an expense, but an investment with exponential returns. Our experience with leading brands in various sectors has confirmed time and again that branding is not a luxury, but a strategic necessity. Why It Matters When we work on the evolution […]
TOTEM Live is back
You asked for it and we listened: 🌟 TOTEM Live is back 🌟 More than a return, it’s an evolution More than a return, it’s an evolution. A new season, new conversations and the same unwavering purpose: to challenge the status quo and transform the way we understand brands, work, business and life. After four […]
Branding SUA – The Spirit of Uruguay
“We want to give passengers back the dignity of flying,” they told us at our first meeting. And we fell in love with the project. Why It Matters Today we are happy, proud and grateful. Developing the Branding for a new airline is a project that pushed us to fly higher. Inspired by the dream […]
An unforgettable week at FITUR 2025
When tourism and good branding meet and travel together, brands go further, fly higher and better. Why It Matters Closing an unforgettable week at FITUR, with excellent branding, connections and a vision for the future. This week at FITUR, the International Tourism Fair, we not only celebrated the incredible present of the tourism industry, but […]
TOTEM Branding and the new Mallorca brand
At TOTEM Branding we are excited to share that Mallorca’s new brand identity, presented last December, makes its international debut at FITUR 2025, consolidating itself as a global beacon of responsible tourism. Why It Matters Under the slogan “Mallorca in essence, FITUR edition”, the island has dazzled in Madrid by bringing the best of its […]
TOTEM Branding and FITUR 2025
FITUR 2025 begins in our home, in Madrid, and at TOTEM Branding we are excited to welcome the world. Why It Matters We are often asked: Why is branding crucial for tourism? In a global environment where destinations compete intensely, branding has become an indispensable strategic tool. Strong branding allows the unique characteristics of a […]
