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TOTEM News
The new branding of a sustainable destination in the Dominican Republic: Samaná
Tourism is not only an economic engine, it is a powerful tool for positioning and transformation when built with vision and strategy. But for a destination to transcend, it needs a solid brand that gives it identity, coherence and purpose. Why It Matters In Samaná, we have developed a new destination brand that reflects its […]
Who has the courage to create this new reality?
Power is not merely about structure. It is not about rigid hierarchies, corporate red tape, or the slow, predictable churn of conventional leadership. True power is the mastery of organized chaos—the ability to disrupt, to redefine, and in doing so, to shape a future others cannot yet see. History does not remember the brands that […]
Brandathon is back!
🚀 Great news. The first Brandathon of 2025 is coming with Andy Stalman and the TOTEM team! 🎯🔥 It’s not a conference It’s not a conference. It’s not a course. It’s a living space where branding comes to life in real time. A meeting without a script, without limits and without a predefined ending. 📅 […]
The night of the Influencer Awards Spain was an explosion of emotions!
And no, we’re not just talking about the red carpet and the flashes. We’re talking about the incredible surprise we got! We won the Influencer award in the “Corporate” category We won the Influencer award in the “Corporate” category! Yes, you read that right! Corporate! And it wasn’t easy. The competition was fierce! We were […]
Love makes the difference
Tomorrow, February 14, is Valentine’s Day. We still need a day to remind us of the importance of love. Why It Matters Maybe in a world increasingly dominated by algorithms and screens, where artificial intelligence seems to dictate the pace of life, it’s easy to lose sight of what truly moves us as human beings: […]
Santiago: A success story in city branding
At TOTEM Branding we had the privilege of collaborating in the construction of the identity of Santiago (previously Santiago de los Caballeros) positioning it as “The Heart City” of the Dominican Republic. A project that not only redefines its image, but strengthens its role as the cultural, economic and social epicenter of the country. 💡 […]
Branding that flies high: what we learned with SUA
✈️ Building an airline identity from scratch is a challenge that goes beyond a logo or a color palette. It requires strategy, vision, and a genuine connection to the essence of the brand. At TOTEM Branding, we worked with SUA to create an identity that not only represents Uruguay, but redefines the travel experience. Why It […]
The real innovation in the meat industry
🥩✨ Innovation in the meat industry is no longer just technological, but emotional. Why It Matters Spain is a leader in the meat industry thanks to its ability to combine tradition with innovation. From the pasture to the table, meat has been a fundamental pillar of our gastronomy and culture, a symbol of sharing, celebrating […]
The real power of hugs
🤗 The power of hugs builds more human connections and more memorable brands 🤗 Why It Matters A good hug can change someone’s day, but what if it could also transform the way we connect as individuals, teams, and brands? The science is clear: giving hashtag#8hugsaday, for at least 6 seconds each, can improve our […]
Pushing the boundaries of technology
ChatGPT. Claude. DeepSeek. The AI landscape is evolving at an unprecedented pace, with each new model promising more intelligence, more context, more human-like interactions. Why It Matters 🚀 The AI race has just begun, and this three AI giants, each pushing the boundaries of what artificial intelligence can do. 🔹 ChatGPT (OpenAI) is known for its versatility, creativity, […]
