TOTEM Times:
TOTEM News
The night of the Influencer Awards Spain was an explosion of emotions!
And no, we’re not just talking about the red carpet and the flashes. We’re talking about the incredible surprise we got! We won the Influencer award in the “Corporate” category We won the Influencer award in the “Corporate” category! Yes, you read that right! Corporate! And it wasn’t easy. The competition was fierce! We were […]
Love makes the difference
Tomorrow, February 14, is Valentine’s Day. We still need a day to remind us of the importance of love. Why It Matters Maybe in a world increasingly dominated by algorithms and screens, where artificial intelligence seems to dictate the pace of life, it’s easy to lose sight of what truly moves us as human beings: […]
Santiago: A success story in city branding
At TOTEM Branding we had the privilege of collaborating in the construction of the identity of Santiago (previously Santiago de los Caballeros) positioning it as “The Heart City” of the Dominican Republic. A project that not only redefines its image, but strengthens its role as the cultural, economic and social epicenter of the country. 💡 […]
Branding that flies high: what we learned with SUA
✈️ Building an airline identity from scratch is a challenge that goes beyond a logo or a color palette. It requires strategy, vision, and a genuine connection to the essence of the brand. At TOTEM Branding, we worked with SUA to create an identity that not only represents Uruguay, but redefines the travel experience. Why It […]
The real innovation in the meat industry
🥩✨ Innovation in the meat industry is no longer just technological, but emotional. Why It Matters Spain is a leader in the meat industry thanks to its ability to combine tradition with innovation. From the pasture to the table, meat has been a fundamental pillar of our gastronomy and culture, a symbol of sharing, celebrating […]
The real power of hugs
The power of hugs builds more human connections and more memorable brands Why It Matters A good hug can change someone’s day, but what if it could also transform the way we connect as individuals, teams, and brands? The science is clear: giving 8 hugs a day, for at least 6 seconds each, can improve […]
Pushing the boundaries of technology
ChatGPT. Claude. DeepSeek. The AI landscape is evolving at an unprecedented pace, with each new model promising more intelligence, more context, more human-like interactions. Why It Matters 🚀 The AI race has just begun, and this three AI giants, each pushing the boundaries of what artificial intelligence can do. 🔹 ChatGPT (OpenAI) is known for its versatility, creativity, […]
Leadership Today
Leadership changes are a defining moment for any organization, but in 2024, the rate of CEO turnover has been particularly striking across industries. Why It Matters But beyond the numbers, the impact on branding and organizational stability reveals deeper insights into modern leadership. CEO transitions are not just organizational milestones—they are branding moments. A company’s […]
Branding is not an expense, but an investment
At TOTEM Branding, we have been demonstrating for years that a well-managed brand is not an expense, but an investment with exponential returns. Our experience with leading brands in various sectors has confirmed time and again that branding is not a luxury, but a strategic necessity. Why It Matters When we work on the evolution […]
TOTEM Live is back
You asked for it and we listened: 🌟 TOTEM Live is back 🌟 More than a return, it’s an evolution More than a return, it’s an evolution. A new season, new conversations and the same unwavering purpose: to challenge the status quo and transform the way we understand brands, work, business and life. After four […]
