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Branding SUA – The Spirit of Uruguay
“We want to give passengers back the dignity of flying,” they told us at our first meeting. And we fell in love with the project. Why It Matters Today we are happy, proud and grateful. Developing the Branding for a new airline is a project that pushed us to fly higher. Inspired by the dream […]
An unforgettable week at FITUR 2025
When tourism and good branding meet and travel together, brands go further, fly higher and better. Why It Matters Closing an unforgettable week at FITUR, with excellent branding, connections and a vision for the future. This week at FITUR, the International Tourism Fair, we not only celebrated the incredible present of the tourism industry, but […]
TOTEM Branding and the new Mallorca brand
At TOTEM Branding we are excited to share that Mallorca’s new brand identity, presented last December, makes its international debut at FITUR 2025, consolidating itself as a global beacon of responsible tourism. Why It Matters Under the slogan “Mallorca in essence, FITUR edition”, the island has dazzled in Madrid by bringing the best of its […]
TOTEM Branding and FITUR 2025
FITUR 2025 begins in our home, in Madrid, and at TOTEM Branding we are excited to welcome the world. Why It Matters We are often asked: Why is branding crucial for tourism? In a global environment where destinations compete intensely, branding has become an indispensable strategic tool. Strong branding allows the unique characteristics of a […]
“En el mundo que viene, lo humano será el nuevo lujo”
El argentino Andy Stalman es uno de los TOP 100 mejores speakers de España, según la consultora global Thinking Heads. Leer Noticia Completa
Strengthening the Dominican Republic’s tourism branding strategy
TOTEM Branding is proud to share its participation in strengthening the Dominican Republic’s tourism branding strategy. Why It Matters At an event that marks a milestone for the sector, new destination brands have been presented that seek to enhance the rich diversity and unique appeal of the Caribbean country. Aware of the importance of a […]
Andy Stalman, Top 100 Speakers Spain
🌟 Totemite Pride: Andy Stalman among the Top 100 Speakers in Spain 🌟 Why It Matters We are excited to celebrate that our CEO, Andy Stalman, has been recognized in the Top 100 Speakers in Spain by Thinking Heads for the sixth consecutive year. 🎉👏 This prestigious catalogue brings together the 100 most sought-after and […]
Branding, a powerful tool for knowledge and positive transformation
Tourism is one of the most dynamic and impactful industries globally, and branding plays a crucial role in shaping its future. Why It Matters Understanding the nuances of branding within tourism—such as how to create meaningful connections, foster loyalty, and promote sustainable practices—can redefine how destinations and experiences resonate with travelers and communities alike. Within […]
Reinventando el consumo de frutas
El consumo de frutas y hortalizas en España enfrenta desafíos que no pueden ser ignorados. A pesar de su importancia indiscutible en una dieta equilibrada, la demanda de estos productos ha mostrado signos de estancamiento, lo que plantea preguntas cruciales para el sector agroalimentario. Hablamos con Andy Stalman, experto en Marketing y CEO de TOTEM […]
Will AI replace Human Beings?
The real revolution is not AI replacing the human being, but the rebirth of the human in a world where we live with artificial intelligence. Why It Matters We are on the verge of a new era defined by the unprecedented convergence between humanity and AI. This inevitable fusion is reconfiguring the foundations of the […]
