TOTEM Times:
TOTEM News
Propósito y Valores: el sentido y la brújula de tu organización
En el dinámico entorno empresarial actual, las organizaciones que destacan y perduran son aquellas que han definido con precisión su propósito y sus valores. Y los viven. Estos elementos no solo actúan como guía en la toma de decisiones, sino que también fortalecen la cohesión interna y la conexión con clientes (internos/externos) y stakeholders. Propósito. […]
The strength of brands is not measured in words, but in actions
We have been saying for many years that an ounce of action is worth more than a pound of words. At TOTEM Branding we believe that brands have the power to transform. But this transformation is only authentic when their values are not only proclaimed, but lived and felt in every interaction, decision and experience. […]
The new branding of a sustainable destination in the Dominican Republic: Samaná
Tourism is not only an economic engine, it is a powerful tool for positioning and transformation when built with vision and strategy. But for a destination to transcend, it needs a solid brand that gives it identity, coherence and purpose. In Samaná, we have developed a new destination brand that reflects its natural wealth, its […]
Who has the courage to create this new reality?
Power is not merely about structure. It is not about rigid hierarchies, corporate red tape, or the slow, predictable churn of conventional leadership. True power is the mastery of organized chaos—the ability to disrupt, to redefine, and in doing so, to shape a future others cannot yet see. History does not remember the brands that […]
Brandathon is back!
🚀 Great news. The first Brandathon of 2025 is coming with Andy Stalman and the TOTEM team! 🎯🔥 It’s not a conference. It’s not a course. It’s a living space where branding comes to life in real time. A meeting without a script, without limits and without a predefined ending. 📅 Date: February 19 We […]
The night of the Influencer Awards Spain was an explosion of emotions!
And no, we’re not just talking about the red carpet and the flashes. We’re talking about the incredible surprise we got! We won the Influencer award in the “Corporate” category! Yes, you read that right! Corporate! And it wasn’t easy. The competition was fierce! We were nominated alongside titans like: Jorge Neri Bonilla Mario Alonso […]
Love makes the difference
Tomorrow, February 14, is Valentine’s Day. We still need a day to remind us of the importance of love. Maybe in a world increasingly dominated by algorithms and screens, where artificial intelligence seems to dictate the pace of life, it’s easy to lose sight of what truly moves us as human beings: love. The time […]
Santiago: A success story in city branding
At TOTEM Branding we had the privilege of collaborating in the construction of the identity of Santiago (previously Santiago de los Caballeros) positioning it as “The Heart City” of the Dominican Republic. A project that not only redefines its image, but strengthens its role as the cultural, economic and social epicenter of the country. 💡 […]
Branding that flies high: what we learned with SUA
✈️ Building an airline identity from scratch is a challenge that goes beyond a logo or a color palette. It requires strategy, vision, and a genuine connection to the essence of the brand. At TOTEM Branding, we worked with SUA to create an identity that not only represents Uruguay, but redefines the travel experience. 💡 Key […]
The real innovation in the meat industry
🥩✨ Innovation in the meat industry is no longer just technological, but emotional. Spain is a leader in the meat industry thanks to its ability to combine tradition with innovation. From the pasture to the table, meat has been a fundamental pillar of our gastronomy and culture, a symbol of sharing, celebrating and enjoying. But […]
