TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Brands that capture attention and brands that leave a mark
The difference isn’t in how they look, but in what they convey from their truth. At TOTEM, we support creative branding processes that transform organizations from their core. We don’t do branding as an aesthetic task, but as a profound exercise in strategic authenticity. A practice we develop, refine, and evolve with each client, culture, […]
Why is authentic storytelling key today?
In a market saturated with stimuli, brands no longer compete solely for visibility. They compete for credibility. And in this context, authenticity is not an aesthetic option. It’s a strategic decision. Brand storytelling—when it’s genuine—doesn’t seek to embellish a narrative, but rather to align what the organization is, with what it communicates, and with what […]
La sostenibilidad es un deber y las marcas que no lo entiendan dejarán de importar
Tener una identidad sólida es una base poderosa, pero no garantiza relevancia en el tiempo», añade el experto en branding que ha hablado en Donostia. Leer Noticia Completa
Not all cultures are visible. But they are all felt
Many companies love to talk about culture. They prepare presentations, define values, design internal campaigns. But at TOTEM, we know that culture isn’t designed with aesthetics. It’s forged with decisions. Culture is the silent conversation between what an organization says it values and what it truly prioritizes when there’s no focus, no cameras, no urgency. […]
Hugs are the refuge we give and receive in the moments we need them most
Today is the 8th: hashtag #8Hugs ✨ Today, like every 8th, together with the TOTEM Branding community, we celebrate the transformative power of this simple but powerful action. Let’s not underestimate the power of the 8 hugs in times of crisis, anxiety, and uncertainty. The power of the 8 hugs is limitless. They unite us, […]
Ego gets you to the edge, humility keeps you from jumping off it
🧠 Top 20 Discoveries of the 21st Century (Actual Discoveries, Not Just Advancements) Higgs Boson Particle (2012) – Proof of the particle that gives matter mass. The physics community wept, then gave themselves a Nobel. Gravitational Waves (2015) – Einstein’s “what if” turned into “yep, we found them.” Detected ripples in space-time itself. First Direct […]
5 years Transforming Customers into Believers
Five years ago, Andy Stalman published “TOTEM: Transforming Customers into Believers” with certainty and hope. The certainty that brands could no longer remain disconnected from people. And the hope that there was still time to build something more human, more true, more transcendent. This May, “TOTEM: Transforming Customers into Believers” turns five. And it’s not […]
The future isn’t coming. It’s already here, and it didn’t even knock
Let’s talk about “brands of the future” — a.k.a. the inevitable marketing apocalypse wearing smart glasses. Here’s a few sparkly concepts to warm your little innovation-starved brain: 1. Sentient Brands Not in the “Skynet but for oat milk” way (yet), but brands that adapt in real time to your mood, voice, biometrics, and online drama. […]
Powering Purpose
First, it was a black screen. Then, an awkward silence. And then, the question no one knew how to answer: “Now what do we do?” When everything we took for granted disappears, there’s no choice but to return to the basics. Yesterday, Spain and Portugal experienced that firsthand. A power outage left them disconnected from […]
A tribute and a celebration to writing and reading
This isn’t just another post. It’s a tribute to true authors—those who think, those who feel, those who create concepts that change. Today is one of our favorite days of the year 📚 April 23 | Book Day Today we don’t just celebrate those who write. We celebrate those who think with words. Those who […]
