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TOTEM Times:

Design & Branding



#8Hugs Challenge

We live in times of high speed, in communication, in relationships, in moments. Speed is the enemy of quality, of depth. Is there any gesture that can make us stop for a few seconds to slow down, think, reconnect and achieve an authentic connection? In order to value and quantify the importance of contact, of […]


Joyful Brands Yield Higher Dividends

What if we were wrong all this time in thinking that joy only happens at the end, after the process? What if happiness had always been there driving the path to the goal, if joy was the whole game and not just the end? Are you happy because you won? Or do you win because […]


Disconnect to Reconnect

This year, at TOTEM Branding we are encouraging our team to enjoy their holidays not only to relax and rejuvenate, but also to engage in positive actions that make an impact. Here are some inspiring ideas we have shared with our team: Connect with Nature: Explore national parks, mountains, beaches, and other natural environments to […]


Super Team TOTEM

At TOTEM Branding, we are inspired by superheroes, not because of their capes and powers, but because of their bravery and ability to join forces for the common good. Our team is like a league of superheroes, each with unique superpowers that, combined, create a higher power to shape the future of branding. Whether unleashing […]


Transforming the World, One Brand at a Time, with Projects Across the 5 Continents

We want to highlight that in the multitudinous world of brand creation, TOTEM Branding stands out as a benchmark for innovation, creativity and excellence, through the media, clients, colleagues, community, etc. With projects developed on five continents and more than 40 years of combined experience, we not only create and transform brands, but also connect […]


Tourism Challenges 2024

With the arrival of summer and vacations, rest and renewal are essential to be prepared for the constant challenges that the world poses us every day. And we can say that the world of tourism is an essential activity and market particularly in this part of the year. The future of tourism is full of […]


Branding, Love & Sports

What an incredible moment we are living in! In the midst of the quarterfinals of the Copa América and the Euro Cup, and with the Olympic Games just around the corner, it is impossible not to feel how sport excites us, unites us and inspires us to be better. This is a time of passion, […]


Culture & Continuous Development

The only way to grow an organization is to grow its people. Leading with purpose, vision and action helps elevate your company to new heights. In this context, upskilling and reskilling can help transform your company and brand to better reach the future. A future in which change and uncertainty will be the only constants, […]


Un propósito y Millones de Alumnos

TOTEM Live se ha consolidado como un espacio de entrevistas muy inspirador, no solo para los extraordinarios invitados que comparten sus experiencias y visiones, sino también para la comunidad que nos acompaña episodio tras episodio. Juntos, estamos disfrutando de esta cuarta temporada, donde seguimos explorando temas de relevancia para el futuro y el presente, desde […]


Razones para no perderse TOTEM Live

La temporada 4 de TOTEM Live sigue dando que hablar, tras notables episodos con Alejandra Ravera, Isa Q, Magaly Regalado, Mariano Castro, Sonia Acosta, Sergio Gajardo, Edgardo Regatky, Pilar Montero, Ander Torinos, Álvaro Regueira, Jacqueline Mora, Laureano Turienzo, David Calle, Lolo Garner, Mateo Salvatto, César Val, Mariano Braga y Nataly Londoño, episodios imperdibles como los […]