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Strengthening the Dominican Republic’s tourism branding strategy
TOTEM Branding is proud to share its participation in strengthening the Dominican Republic’s tourism branding strategy. At an event that marks a milestone for the sector, new destination brands have been presented that seek to enhance the rich diversity and unique appeal of the Caribbean country. Aware of the importance of a solid and differentiating […]
Andy Stalman, Top 100 Speakers Spain
🌟 Totemite Pride: Andy Stalman among the Top 100 Speakers in Spain 🌟 We are excited to celebrate that our CEO, Andy Stalman, has been recognized in the Top 100 Speakers in Spain by Thinking Heads for the sixth consecutive year. 🎉👏 This prestigious catalogue brings together the 100 most sought-after and interesting speakers on […]
Branding, a powerful tool for knowledge and positive transformation
Tourism is one of the most dynamic and impactful industries globally, and branding plays a crucial role in shaping its future. Understanding the nuances of branding within tourism—such as how to create meaningful connections, foster loyalty, and promote sustainable practices—can redefine how destinations and experiences resonate with travelers and communities alike. Within the framework of […]
Reinventando el consumo de frutas
El consumo de frutas y hortalizas en España enfrenta desafíos que no pueden ser ignorados. A pesar de su importancia indiscutible en una dieta equilibrada, la demanda de estos productos ha mostrado signos de estancamiento, lo que plantea preguntas cruciales para el sector agroalimentario. Hablamos con Andy Stalman, experto en Marketing y CEO de TOTEM […]
Will AI replace Human Beings?
The real revolution is not AI replacing the human being, but the rebirth of the human in a world where we live with artificial intelligence. We are on the verge of a new era defined by the unprecedented convergence between humanity and AI. This inevitable fusion is reconfiguring the foundations of the present and the […]
Welcome, Angie!
Today we are celebrating and we give a warm welcome to Angie! We are excited to announce the incorporation of Angie Prieto as the new leader of our expansion in the Andean Region. Her outstanding track record of more than 15 years in the branding world, along with her strategic approach, passion for innovation and […]
Andy Stalman (Mr. Branding): Humanizar o desaparecer
Andy Stalman, conocido internacionalmente como ‘Mr. Branding’, es un gurú que lleva más de tres décadas liderando proyectos en todo el mundo y una de las voces protagonistas para descifrar cuáles son las nuevas tendencias que liderarán en un sector vital para empresas y marcas Leer Noticia Completa
Esta es la ventaja de Colombia en un presente marcado por la tecnología: “Tiene algo que el mundo busca”
Infobae Colombia conversó con el argentino Andy Stalman, experto en construcción de marcas y experiencia de usuario, para entender lo que el país debe tener en cuenta para no perder el potencial humano que lo caracteriza Leer Noticia Completa
Hola, valentía. Chao, incertidumbre
Perspectiva de marca por Andy Stalman cofundador y CEO de una de las compañías de creación y construcción de marcas más importantes del mundo, TOTEM Branding. Leer Noticia Original
Las empresas de la actualidad deben considerar conformar una comunidad digital
Andy Stalman, gurú del branding y marketing digital, habló sobre componentes de una estrategia efectiva e incorporación de la IA. Leer Noticia Original
