TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
UBBO: 180° Rebranding and the Birth of Portugal’s First Shopping Resort
At TOTEM Branding, we are passionate about being catalysts for bold transformations. And few projects better illustrate that ambition than the 180° rebranding we led for UBBO in Portugal. It was as much about reinventing an experience as it was about transforming a brand from a traditional model to a fundamental, vibrant, and memorable part […]
Designing a culture isn’t about writing a document. It’s about igniting a movement.
It’s not every day that you get the opportunity to (literally) write the soul of an organization. That’s what we did with the PEGASUS FOUNDATION’s Cultural Identity Book. But it would be unfair to call it a project. It was much more. It meant looking beyond the manuals to understand what truly unites a team: […]
Does working from home destroy corporate culture?
To end the week, the TOTEM Branding team has this gift for all HR, talent, and culture managers, people managers, and leaders of companies and organizations. The answer to the million-dollar question mentioned in this post title: Amid the debates about hybrid and remote work, The Economist helps us answer it. This week’s article explores […]
“Traditional SEO is no longer enough.”
This isn’t a tagline, it’s a fundamental shift in how people discover information and brands For over two decades, Google Search has dominated how people find answers. Traditional SEO was built around keywords, backlinks, metadata, and page structure to rank on Google’s Search Engine Results Pages That dominance is being disrupted. People are now increasingly […]
Human Branding sounds redundant. Because branding, if it’s true, is already human.
But in a historical moment where technology scales faster than thought, where interactions are automated, and connections are fragmented, remembering the human aspect of brands is no longer obvious—it’s urgent. Today, talking about branding means talking about relationships, trust, experience, shared identity. And that’s not built with campaigns. It’s built with culture. Why are the […]
Mallorca, Ca Nostra
🌿 In December 2024, Mallorca stopped promoting itself and began redefining itself. With the strategic support of TOTEM Branding, the most iconic island in the Mediterranean launched a new brand identity that not only seeks to attract, but also to invite people to live together. 🌀 From promoting to signifying: Mallorca’s pivot This new identity […]
“Organizational culture” isn’t synonymous with after-work conversations, ping-pong, or sayings on a wall
That can add up, but if that’s all there is… you’re not building culture. You’re just surface decoration. What, then, is a real organizational culture? It’s that invisible fabric that connects what an organization believes with what it actually does. It’s the energy you feel every day, even when no one is looking. It’s the […]
Si la marca ciudad se reduce a un logo, pierde fuerza
Entrevista con Andy Stalman, gurú del desarrollo de marcas. Propone decir la verdad con belleza y sostenerla con acción. Leer Noticia Completa
Artifical Intelligence as a mirror of our own very essence
Artificial Intelligence also speaks to who we are. More than technology, AI is a mirror of our very essence, and an unprecedented opportunity for brands to not only speak, but to resonate with a humanity amplified like never before. We recently talked about personalized AI assistants. Today we want to go a step further. Because […]
El gran final: una mirada al futuro desde todos los ángulos
TOTEM Live, que concluye su Temporada 5, es un espacio en el que se debate, conversa, filosofa, inspira, reflexiona sobre el futuro, el trabajo, la educación, el emprendimiento, la creatividad, la empresa, la innovación, la salud, las tendencias, la energía, el deporte, el planeta, la solidaridad, la sostenibilidad, entre otros temas. TOTEM LIVE T5 Episodio […]
