TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Branding for the leading destinations in the Caribbean
We celebrate and share the launch of the Dominican Republic’s new destination brands, a project that fills us with pride at TOTEM Branding. The Dominican Republic reaffirms its position as the leading destination in the Caribbean with a strategic step in its evolution: strengthening its country brand and showcasing the incredible diversity and richness of […]
The generational shift is already here.
It’s not just coming. It’s already here. The generational shift isn’t an abstract phenomenon or a dinner-table conversation among sociologists: it’s tangible, visible, and brutally real. It’s felt in schools, in companies, on social media, in the streets. And it’s not just that young people think differently; it’s that they’re rewriting the rules of the […]
21st-century brands face an existential dilemma: evolve or become irrelevant.
Disruption is no longer an isolated phenomenon; it is the natural state of the market. Rigid hierarchies, bureaucratic processes, and business models built on efficiency rather than resilience have turned many organizations into cumbersome structures, unable to adapt to the pace of change. However, some brands have understood something fundamental: companies are not machines that […]
When a Brand Has No Soul, It Has No Future
There’s something that isn’t designed in a manual, that isn’t imposed with a strategy, that isn’t programmed into an algorithm: love for what we do. 📌 If you don’t feel it, you don’t transmit it. 📌 If you don’t live it, you don’t inspire it. 📌 If it doesn’t engage you, it doesn’t belong to […]
The Future of Banking?
Transformation, Trust, and the Battle Against Obsolescence Imagine a world where banking is no longer a destination, but an invisible and integrated part of everyday life. Where financial transactions happen effortlessly, embedded in the platforms we use every day. A world where your bank understands you better than you understand yourself: predicting your needs, protecting […]
A father is like a great brand: he leaves a mark, inspires, and transcends
The most iconic brands are not just products or services; they are experiences, values, legacies that are built over time. A father is not just a provider or a guide, but a creator of identity, an architect of values, a builder of purpose. 🔹 Fathers teach by example. As in branding, what defines a brand […]
Creating memorable brands
The most memorable brands aren’t designed at a desk; they’re discovered in the hearts of those who live them. Mallorca is much more than a tourist destination: it’s culture, history, community, landscape, and emotion. It’s a place that leaves a mark on those who visit and a source of pride for those who live there. […]
International Women’s Day 2025
Yesterday, the world celebrated International Women’s Day. Today, the conversation continues. Because while we honor achievements, the reality is that millions of women still face barriers in the workplace, pay disparities, and limited access to leadership roles. The 2025 Glass-Ceiling Index by The Economist ranks OECD countries based on workplace gender equality, shedding light on […]
Key questions about branding
Successful companies don’t focus on transactions, but on relationships. They don’t compete just on price, but on value. They don’t seek customers, but build believers. Successful brands don’t just capture attention, but engagement. They don’t just sell, but create memorable experiences. They don’t just grow in revenue, but in relevance. Because customers buy. Believers defend, […]
Thanks for joining the TOTEM community on LinkedIn
First business day of the third month of 2025. A good day to give thanks. In the last month, people from all over the world have decided to be part of our LinkedIn community. From every corner of the planet, branding with purpose continues to add voices, ideas and visions that enrich our conversation about […]
