TOTEM Times:
Design & Branding
Branding is an investment, not an expense
In times of crisis, the cost of investing in Marketing and Branding is analyzed, but not the cost of not doing so. “Are you thinking about cutting your advertising and/or branding budget?. Do it and tell us in a year’s time if cutting your budget was a good idea.” With this message the IPA (Institute […]
Sharing Knowledge for a Positive Transformation
For brands and for people it is time to understand that the important thing is not to try to be important but to do things that matter. At TOTEM we are proud to have developed the first branding MOOC for the World Tourism Organization Academy. Promoting growth, knowledge and positive transformation through online education. The […]
The challenge of making the consumer fall in love
Falling in love with the consumer is one of the great objectives of all brands. At TOTEM Branding we are proud to have been invited to share the opening conference of the VII Pork Forum “Enamorando al consumidor” organized by the Interprofesional del Porcino de Capa Blanca (INTERPORC). This event of reference brings together more […]
Lagoh, best largest Shopping Center of Spain
We are very happy to share that one of TOTEM’s most important projects, Lagoh, has received last night the 2022 award for “Best Large Shopping Center in Spain”, given by the Spanish Association of Shopping Centers and Commercial Parks. A great brand for a great city. An extraordinary project needed extraordinary branding. The challenge for […]
From Shopping Centers to Social Hubs
You remember a third of what you hear, half of what you read and 100% of what you feel. Three years had passed since the last Congress, and the excitement of the reunion was palpable in the atmosphere. An overflowing energy of illusion in the XVIII edition of the Spanish Congress of Shopping Centers and […]
Taking the magical moments of Pirulin to the world.
Pirulin is a name that, for many pirulovers, brings memories of irresistible temptations, a brand with a long history of sharing magical moments. A unique product with an inimitable taste that is chosen by millions to be their favorite accomplice. Made to enjoy and share, Pirulin helps create special memories. Because to try it is […]
Global Icons that Transform a Vision into Reality
On a week like this in the year 1928 and 1955, two global icons were born: Mickey Mouse and McDonald’s. Two of the world’s most valuable brands, and their fans, have a reason to celebrate this week. More than 90 years ago, the world was introduced to one of the iconic characters of our era: […]
Consumer New Trends
There has never been a more important time for brands to understand current trends in consumer behavior. As Sergio Stalman says, we have gone from a market driven by supply to a market dominated by demand: the customer has the power. This collective empowerment is getting consumers around the world to make their voices heard […]
6 most relevant values that Brands must reflect
At TOTEM Branding we are committed to creating and transforming brands that unite people. Because if we make better brands, we will have a better society. And if we build a better society, we will live in a better world. To live in a better world let’s create better brands. We believe we can continue […]
Nature & Environment
At TOTEM Branding we work so that brands are increasingly aware of the consequences their decisions have on the planet and what they will mean for future generations. There is a Sioux proverb that would be great if it were present in your consciousness every day: “We do not inherit this land from our ancestors, […]
