TOTEM Times:
Philosophy & Humanism
Love for Brands that transcends borders
In the vibrant world of branding, love is the secret ingredient that transforms brands into unforgettable experiences and lasting connections. Like the romance between two kindred souls, love in branding goes beyond the superficial and dives deep into the hearts of consumers, employees, suppliers, in short, all stakeholders. Imagine a brand that embraces you with […]
We All Kiss in the Same Language
Kisses, those soft caresses of the lips that convey a myriad of emotions and feelings, are much more than simple physical gestures. They are a profound expression of love, connection and intimacy between two people. Through a kiss, a unique and special bond is established, capable of strengthening relationships and creating unforgettable moments. In a […]
Brands & Dads
How important is the presence and example of Parents in our lives, teachings and learning that we apply in all areas… and in Branding? Today Father’s Day is celebrated in Spain. In these times where Artificial Intelligence has revolutionized all fields, and how and when this innovative and disruptive technology will affect all disciplines is […]
Branding’s Most Important Technology
The new AI is coming… Extended or Augmented Intelligence: the sum of natural and artificial intelligence. Combined they are powerful. Can we say that the brain, the most important organ of the human being has found in Artificial Intelligence a rival capable of making it irrelevant? Or are we facing a historic opportunity to expand […]
Feeling a Brand is What Really Makes the Difference
Companies and organizations from all sectors and industries are fighting a permanent and continuous battle for talent, and its center of operations is the HR area, which has gone from being the administrative office of the company to a strategy definer and implementer. And it is here where the strategy of a company in relation […]
2024 The Year of the TOTEM
As we stand on the threshold of the forthcoming year, eagerly anticipating the arrival of the Year of the TOTEM, a palpable sense of excitement and wonder fills the air. The celestial energies align, heralding a time of profound significance, where the TOTEM takes its place as a guiding beacon. With each passing moment, we […]
Emotional, Physical & Mental Health Matter
Do we give Mental Health the importance it deserves? The health of the human being is the health of society and of the planet. The celebration of World Mental Health Day on October 10 is an initiative of the World Federation for Mental Health (WFMH) and is celebrated in more than 100 countries. Each year […]
The Battle for Talent
7 out of 10 companies have problems finding workers. Nowadays, for many companies, it is easier to win a customer than to get a qualified employee. This phrase, strange as it may seem, was told to us by the CEO of one of the world’s largest companies. In other words, the battle for talent has […]
Emotional, Physical & Mental health matter
“Man loses his health to gain money, then loses money to regain his health”, the Dalai Lama leaves us wondering… Do we give Health the importance it deserves? The health of the human being is the health of society and of the planet. World Health Day is celebrated on April 7th. However, we are taught […]
The human being & brands in search of meaning
Having a clear “why” we will be able to face all the “hows”. Something that applies to both people and brands. Simple to say, complex to do. Whenever we talk about life, we always try to find an explanation, a meaning or a purpose for it, and it is not unusual to find several answers […]
