TOTEM Times:
TOTEM News
A brand’s greatest risk is no longer a reputation crisis, but being irrelevant to people.
As leaders, we’ve all felt it: that gap starting to widen between what our brand says and what the world (that includes customers, investors, and the talent we want to attract) truly needs to hear. Rebranding cycles used to be 7 to 10 years. It was a stable world. Today, artificial intelligence, sustainability (ESG) demands, […]
Tourism awakens emotions. Branding gives them a destination.
At TOTEM Branding, we followed the pulse of global tourism at the recent World Travel Market (WTM) London 2025, an edition that reaffirmed what many of us have been saying: tourism not only moves people, it also moves economies, perceptions, cultures, and emotions. In 2025, international arrivals will exceed 1.5 billion. Tourism will contribute nearly […]
Why Cutting Junior Roles Is Cutting Your Future?
The economic data is clear: Generative AI is substituting labor at the bottom of the hierarchy, making entry-level and junior positions the most vulnerable segment in white-collar sectors. The pursuit of immediate efficiency is leading to a “missing rung” on the corporate career ladder. This is more than a labor issue—it’s a fundamental threat to […]
TOTEM Branding at SuperNext-UY
We are proud to announce that the TOTEM Branding team will be participating in SuperNext-uy! The largest annual seminar for the supermarket and mass consumption industry, organized by the Uruguayan Supermarkets Association. SuperNext-UY is much more than an event. It’s a strategic pause for leaders in retail, brands, technology, and media. It’s a space to […]
Brands that dare to be the protagonists of their own stories
If everyone is talking about the Louvre, the robbery, and your product, failing to seize that opportunity is the worst strategic and tactical decision a leader can make. The recent incident at the Louvre, where an elevator belonging to the German firm Böcker (unintentionally) facilitated the theft of the jewels, has become one of the […]
At TOTEM Branding, we believe every brand begins with its people
When Emmanuel College (University of Queensland) entrusted us with the evolution of its brand identity, we set out to do more than refresh visuals — we set out to capture the essence of a community that, since 1911, has inspired generations. From day one, our approach was rooted in listening. We brought together students, alumni, […]
TOTEM Branding celebrates the power of purpose-driven tourism
Tourism is much more than an industry: it is a bridge between cultures, a tool for development, and a source of national pride Today, we would like to enthusiastically and admirably congratulate Minister David Collado Morales for being recognized as “Minister of the Americas” by UN Tourism, in an emotionally charged and meaningful ceremony held […]
The emerging crisis we’re not talking about enough. A silent crisis among the world’s youth.
While overall mortality is declining, death rates among teenagers and young adults are stagnating or even rising in many countries. The reasons? A complex combination of mental health struggles, substance abuse, suicide, and social disconnection. It’s a paradox of our time: in an era defined by connectivity, many young people feel more isolated than ever. […]
Can you make it to the end of this post?
In today’s digital age, attention has become one of the most valuable and scarce resources. The overabundance of information, content, and stimuli that users receive daily creates fierce competition to capture and maintain people’s attention. This phenomenon, known by many as the “attention economy,” poses unique challenges for brands and businesses seeking to stand out […]
Cuando uno piensa que ya llegó al final, otro piensa que recién está empezando
Después de más de 150 episodios con distintos invitados, hablando de tendencias, de todo tipo de especialidades y de branding, MUCHO branding, hoy arranca una temporada que esperamos que sea muy especial. Sabemos que en internet está lleno de podcasts muy interesantes, y que competir por la atención y el tiempo de alguien no es […]
