TOTEM Times:
Food & Beverage & FMCG
Rebranding that Multiplies Business Results: The Pirulin Case
In the world of branding, not all brands age equally. Some remain in the memory but become invisible to new generations. Others, however, manage to rise again, adapt, and win over new generations. This is the true essence of strategic rebranding: transforming nostalgia into a competitive advantage, tradition into relevance, and visual identity into a […]
Gracias a nuestros clientes por la confianza
“Una buena reputación es más valiosa que el dinero”. El corazón de cada marca late al ritmo de las personas que le dan vida, sentido y sentimiento. Y en TOTEM Branding, creemos en el poder de conectar con esas personas a un nivel más profundo. Tenemos el privilegio de colaborar con clientes increíbles, en los 5 […]
10 Years of Pride in the Pork Industry
10 years of work, 10 years of values, 10 years of effort and sacrifice, 10 years of pride in the pork sector. In TOTEM Branding we are proud to have been invited to participate in the celebration of the tenth anniversary of the Interprofessional of the Spanish White-Capped Swine (Interporc). In this important event, the […]
The real value of Branding
Within the fruit and vegetable sector in Spain, an impressive work is being done, worthy of highlighting and sharing. And we firmly believe that one of the main lines of action in the future, which has already arrived, will be the brand. If 1 in 2 consumers want to know more brands of fruits and […]
To try me is to love me
“To try me is to love me.” It sounds ambitious, and it is. Because it’s real. One of the gifts our work gives us is to collaborate with irresistible brands, like Pirulin. Pirulin, for many Pirulovers, brings back memories of irresistible temptations, of magical moments, of shared experiences. It is a beloved brand, with a […]
TROPS, the best agricultural cooperative of Spain
All of us in the TOTEM Branding team are very happy that TROPS has received the Cooperative of the Year 2022 award, within the VII edition of the Awards organized by Cooperativas Agro-alimentarias de España, which aims to disseminate the values of Spanish cooperatives. The jury of the awards has chosen “unanimously” TROPS as the […]
The challenge of making the consumer fall in love
Falling in love with the consumer is one of the great objectives of all brands. At TOTEM Branding we are proud to have been invited to share the opening conference of the VII Pork Forum “Enamorando al consumidor” organized by the Interprofesional del Porcino de Capa Blanca (INTERPORC). This event of reference brings together more […]
Campofrío Frescos & TOTEM together for Sustainability
We have the opportunity to change the mindset of both brands and consumers. Being sustainable means being responsible with new generations, fostering healthy social relationships and avoiding damaging resources that have taken centuries to form. Creating a positive impact, not only environmentally, but economically and socially as well. Sustainability in the business world, therefore, refers […]
Taking the magical moments of Pirulin to the world.
Pirulin is a name that, for many pirulovers, brings memories of irresistible temptations, a brand with a long history of sharing magical moments. A unique product with an inimitable taste that is chosen by millions to be their favorite accomplice. Made to enjoy and share, Pirulin helps create special memories. Because to try it is […]
FMCG Consumer Trends
We are in a moment that consumers are more demanding than ever. They are looking for transparent and genuine companies, committed to the environment and society. Today we present the 3 most relevant and transcendental insights about “Consumers in relation to food and drink” based on a collaborative work that we carry out in the […]
