TOTEM Times:
Insights & Trends
How the Internet changed Consumer behaviors
Has the internet changed us as consumers? Indeed it had. The internet has had a profound impact on almost every aspect of our lives, changing the way we shop, communicate, learn, work, and even share. And the way we interact with brands. The relationship between the internet and branding is increasingly important in today’s digital […]
Gen Z Most Popular Brands
The future of brands is written with Z. Generation Z also known as Gen Z, iGen or postmillennial, will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and expectations. Gen Zers are different from older generations, because they are the first consumers […]
Why Register & Protect Trademarks?
If you don’t register and protect your brand, you won’t be able to sleep peacefully. Be warned. Intellectual Property Rights (IPR), such as trademarks, designs and patents are a key driver of innovation and creativity. They allow businesses, authors, artists, designers, inventors and other creators to benefit when others use their creations and inventions. The […]
Emotional, Physical & Mental health matter
“Man loses his health to gain money, then loses money to regain his health”, the Dalai Lama leaves us wondering… Do we give Health the importance it deserves? The health of the human being is the health of society and of the planet. World Health Day is celebrated on April 7th. However, we are taught […]
The best Brand for achieving your Dreams
Do we really give dreams the importance they deserve? Do we get the rest our body and brain need? Today, Friday, March 17, we celebrate World Sleep Day, with the aim of raising awareness of the importance of getting a good night’s sleep. And besides sleeping well, dreaming well, because dreams are a great motivation […]
8 of March, 8 reasons for Hope in Gender Equality
The cause of women is also the cause of men: both rise or fall together. We work every day to achieve equality because gender equality is not a battle of the sexes; it is a battle for equality; a battle that men and women must fight side by side. At TOTEM Branding we know how […]
Celebrating the Amazing Power of Hugs
“A hug is an encounter in the universe that is endlessly repeated.” Gustavo Benzecry Sabá. Last Saturday, January 21, was World Hug Day, we want to share today that for us every day is a day to hug. The world is chaos but it is also wonderful. Because the world is what we project. To […]
A World with 8 Billion Stories
Every person on this planet has a story. Between today and this Sunday, the 8 billionth person will be born on Earth. We immediately think it will be in China or India. However, it could well be in Madrid, Buenos Aires or Melbourne. In 1800 we were one billion. 128 years later we reached 2 […]
Brands creating value through Diversity, Equity & Inclusion
Take note of this acronym: DEI. You are going to hear and read a lot about it in the coming months. What does DEI stand for? It’s 3 letters that include powerful values. DEI is how we renew and transform corporate cultures to be more diverse, equitable and inclusive in a fast-moving, changing world. A […]
Becoming Net Positive, giving more than we take
Who can help us face a better future? We are facing a serious problem: the unstoppable climate change that is ravaging the world and costing a fortune. Governments can’t, don’t know how or won’t handle it. The answer to the question at the beginning is, then, business. But realistically, this effort must be shared. Both […]
