TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Raising awareness about health & wellbeing
The health of the human being is the health of society and the planet. This week marks World Health Day. Health, physical, mental and emotional, must be a top priority for all of us. Without health there is nothing. So there is no possible justification for not taking care of the health of each person […]
Brand Reset
1. Review your current purpose, mission, vision, and values. 2. Be clear about the specific objective of your rebranding strategy: new mission or vision of your business, market repositioning, merger / acquisition, overcoming a crisis, etc. 3. Evaluate the strength and reputation of your brand. 4. Listen and see your customer base (current and potential), […]
Omnichannel Branding
For brands, building relationships is increasingly important than seeking transactions. And brands that connect positively with customers are consolidating communities of faithful who choose them, defend them and even better, recommend them. Companies with an extremely robust omnichannel customer participation retain on average 89% of their clients, compared to 33% of companies with a weak […]
Creating Totems
The most important thing about TOTEMS are the values shared with stakeholders. They do not have customers or employees, but believers, people who believe in their role in a modern society that goes far beyond the product or service. People believe in TOTEMS because they transcend the merely monetary. They make people’s lives better and […]
Andy Stalman: el arte práctico y pragmático de hacer buen branding
También conocido como Mr. Branding, Andy Stalman se ha convertido en autoridad y referente dentro del mundo de las marcas. Leer Noticia Completa
Gen Z is the Citizen of the Future
Dear marketers, advertisers, entrepreneurs, communicators, recruiters: To secure your place in the future, you have to start by understanding Generation Z in the present. When we say the future is today, what are we referring to? For us, that phrase means being able to enjoy the present while creating and improving the future for everyone. […]
Diversity and Synergy for CoCoCo
It is done through the synergy generated by the people of the team, with a clear focus on creating value and thus: Builds and activates brand culture Enhances creativity and innovation Involves, attracts and develops people Promotes integration and knowledge In this competitive and continually challenging world for brands, competing is fine, but it is […]
Sustainable Consumers
Finally, sustainability is no longer just a consumer trend to become an essential strategy for brands. Being sustainable or not is no longer an option. The purchase motivation for a brand grows 3 times when its main benefits are combined with sustainable benefits. “Good for me” and “good for the planet” products and services will […]
The shared goal of Cultural Transformation
To improve a company you have to start by understanding human behavior. More than 80% of the initiatives fail because they do not take into account that digital transformation is an eminently cultural process. Among the reasons companies put forward for their failure to undertake digital transformation are that the internal organization is not prepared […]
Brands & Belonging
Belonging is purpose, connection, empathy and most importantly is community. As a community, we have increased our judgement of values, exposing disparity and diversity in them and noting that each and one of us must show our role in the system. Community has many aspects but one that is key for people is the affinity […]
