TOTEM Times:
Design & Branding
An Ecosystem for People and Business to Prosper
When we received the call from Panamá Pacífico we were thrilled. It is a unique project, the largest mixed development in Latin America, connecting people, businesses and nature in a sustainable environment. With a committed, inspiring, talented team that knows the incredible opportunity and the enormous challenge it manages. The vision of the project, with […]
Branding Matters
Does Branding Matter? Few things are more proven in the world of business than the power of branding in a crisis or a recessive period. Branding is the key for succesful results. Lots of studies and professionals recognize the benefits of investing in branding. And the last 100 years of history have proven that investing […]
Love Brands Touch the Heart
Dear Brands, love is when the client’s happiness is more important than your own. A new version of ‘All you need is Love’ is in the air: ‘All You Need is Brands’. A day when there is a reason to celebrate love above all. A day where people look for creativity, surprise and emotion to […]
What clients say about TOTEM Branding
“A good reputation is more valuable than money”. Marketing is what you say about yourself, Branding is what others say about you. At TOTEM Branding we help every day to create or transform brands in the 5 continents. We work with brands in different countries, from different sectors or industries and at different stages of […]
The Power of Brand Purpose
Brands that lead authentically with purpose are changing the nature of business today. Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary to people. Purpose sits firmly at the core of a brand’s culture and affects every decision. It creates loyalty, affinity, engagement and connections […]
8 Reasons to Believe in 2023
An optimist sees an opportunity in every setback, a pessimist sees a setback in every opportunity. Paraphrasing Winston Churchill, we face this complex and exciting 2023. We never lose our optimism, especially now. Here are 8 reasons for optimism in 2023: 1. The TOTEMIZATION of brands. Successful brands are increasingly human, with values shared with […]
Branding & the Triumph of Passion
The magic was in the night in Qatar. A script that not even Netflix would have dreamed of for a World Cup Final. An explosion of joy for the Argentine National Team, which won its third star in a long-suffering and well-deserved way. A movie final in which nothing was missing, the joy, the anguish, […]
What clients say about TOTEM Branding
“A good reputation is more valuable than money”. Marketing is what you say about yourself, Branding is what others say about you. How many times have you searched yourself in Google? Is it important what people say about us? Do you care about what people share about you? At TOTEM Branding we help every day […]
The World Cup of Football & Brands
Five things about brands that this 2022 Soccer World Cup has left us so far. An event where, in addition to soccer, Branding is the second protagonist. 1. Brands are the undisputed stars of the World Cup: Messi, Cristiano, Mbappé, Hakimi, Modrić, Nike, Adidas, Puma, Argentina, Brazil, Morocco, France, Coca Cola, Visa, Amazon, Twitter, YouTube, […]
The human being & brands in search of meaning
Having a clear “why” we will be able to face all the “hows”. Something that applies to both people and brands. Simple to say, complex to do. Whenever we talk about life, we always try to find an explanation, a meaning or a purpose for it, and it is not unusual to find several answers […]
