TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
A Powerful Gift for 2024
Unveiling a Gift of Insight: Your Exclusive Pre-Christmas Preview! TOTEM Future. Dear Beloved Totemites, ‘Tis the season of giving, and at TOTEM, we are happy to present to our loyal audience of Totemites a pre-Christmas gift of extraordinary value, a carefully curated document brimming with insights into the trends and knowledge anticipated for the year […]
Las buenas marcas no son transaccionales, buscan estar en el corazón de las personas
¿Cómo conseguir que una marca impacte en la audiencia al punto de volverse inolvidable? En esta nueva edición de Marcas con Contenido, el experto en branding argentino Andy Stalman habla sobre el secreto de aquellas que logran trascender a las ventas para convertirse en un elemento valioso y admirado para las personas. Leer Noticia Completa
A Better World starts with Better Brands
As part of our commitment to build a better society through trademarks, we are very happy and proud that TOTEM Boarding continues to be present for another year on the board of INTA (International Trademark Association). INTA is a worldwide association of trademark owners and professionals dedicated to: – Support brands and intellectual property (IP). […]
Brands & People working together for a better future
The health of our planet cannot wait any longer. Public administrations, the private sector, the media, academia and citizens can unite to achieve this common goal: to improve the health of the Earth. Together we can achieve it. Since November 30 and until December 12, 2023, the Expo City Dubai congress center in the United […]
Andy Stalman: “La IA es una de las herramientas más eclécticas para obtener información útil en el branding”
Andy Stalman, conferencista internacional y experto en branding, gracias a su trabajo e influencia en el mundo de las marcas, está reconocido como uno de los principales expertos en branding del mundo, y llamado globalmente como “Mr. Branding”. Actualmente es cofundador y CEO de TOTEM Branding, una de las empresas más reputadas de branding del […]
The Tech Revolution that dazzled the world has turned out to be a Revolution of the People
Most brands are out of focus. Focus not on technology, focus on talent please. And here’s a perfect example to prove it. Recently, the world witnessed, live, as if it were a Netflix miniseries, the 72 craziest hours of OpenAI. What until a few days ago was the rival to beat for everyone in AI […]
When Branding becomes a powerful process that can materialize a Nation’s change
Can good branding make a political outsider with the nickname “The Madman” become President of a Nation in only 2 years? Javier Milei, a man with no political experience, with a rock star appearance, has been elected President of Argentina with an overwhelming result. From his signature hairstyle to his casual yet striking style, every […]
The Power of a Global Rebranding
In the dynamic landscape of real estate investment trusts (REITs), Vukile has emerged as a top player in South Africa and Spain, being one of the Top REITs in South Africa, consistently showcasing leadership and commitment to excellence. Vukile holds a portfolio of property of 52 assets (36 in SA and 16 in Spain), amounted […]
Humanizing Digital
The wrong question is: IA yes or IA no? The correct one is: IA when? And the answer is, right now. In recent years, Artificial Intelligence (AI) has revolutionized numerous aspects of modern society, but there is one area where its application has truly amazing effects and results. Recently we are witnessing impressive advances in […]
Emotional, Physical & Mental Health Matter
Do we give Mental Health the importance it deserves? The health of the human being is the health of society and of the planet. The celebration of World Mental Health Day on October 10 is an initiative of the World Federation for Mental Health (WFMH) and is celebrated in more than 100 countries. Each year […]
