TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Killing a Powerful Icon
How long does a rebranding process take? Months? Weeks? Hours? Less? The time it takes to write a tweet? The fast-paced world we live in is always looking for ways to surprise us. And these days the rebranding of instantaneity has arrived. The highly recognized Twitter, responsible for one of the most important and relevant […]
Great Brands, Great Stories
A lot is happening in the world of sports, Lionel Messi has moved from PSG to Inter Miami, presented this week, Carlos Alcaraz has won Wimbledon, and this week also the 2023 Women’s World Cup kicks off in Australia and New Zealand, an event of great importance that already has more than one million tickets […]
Artificial Intelligence is Already at Work
ChatGPT will celebrate its first 7 months of life this month. OpenAI, the company that created it, is already valued at $30 billion dollars! When Netflix launched as a subscription service in 1999, it took 3.5 years for the 1 million user mark. Instagram achieved it in 2.5 months. Spotify in five months and Dropbox […]
Disconnect & Enjoy
Is a different kind of disconnection possible? A real disconnection? Disconnecting from the urgent to connect with the important? The best time to disconnect is coming, the beginning of the summer vacations in the northern hemisphere, and the winter holidays in the southern hemisphere. It is in these moments of exhaustion and excitement that there […]
Fascinating Branding Stats
Let’s be amazed by the power of branding with these 10 fascinating statistics. With consumers inundated with countless choices, the role of branding has never been more imperative. From global giants to small local businesses, branding has the potential to elevate a company’s reputation, influence purchasing decisions, and create an emotional connection with customers. Whether […]
10 Years of Pride in the Pork Industry
10 years of work, 10 years of values, 10 years of effort and sacrifice, 10 years of pride in the pork sector. In TOTEM Branding we are proud to have been invited to participate in the celebration of the tenth anniversary of the Interprofessional of the Spanish White-Capped Swine (Interporc). In this important event, the […]
¿Qué es Branding Educativo?
El branding educativo es el proceso de creación, desarrollo, gestión y proyección de una marca educativa. El branding es solamente una parte de todo lo que conforma la Mercadotecnia Educativa. Leer Noticia Completa
TOTEM Loves Panama
TOTEM Branding loves Panama and we work for Panama to love TOTEM Branding. We create, transform and build brands around the world. And we have the honor of being the first International Branding Agency with operations in 5 continents, transforming companies, cultures, processes and teams through the creation and evolution of brands that initiate operations […]
Evolving the Customer Journey, improving the Brand Experience
The physical space, which was often considered dispensable with the advent of the Internet and online sales, has been strengthened by the pandemic. More than ever we have seen the vital need that every human being has to interact with others in the physical world. While digitalization has opened up a new landscape, it is […]
SuperApps
We use many mobile apps every day. Apps are changing our everyday lives. Today’s generation is switching from app to app, depending on what they need to do, while big platforms are working on “super apps.” The average user has 80 apps downloaded on their phone. The average smartphone owner uses 9-10 apps per day […]
