TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Innovation as a Pillar of the Future
Innovation is the ability to see change as an opportunity, not a threat. And the future belongs to those capable of taking the risk and accepting the responsibility and challenge of creating it. Innovation is, for today’s organizations, something as vital as the air we breathe and something vital cannot be something that is worked […]
Brands creating value through Diversity, Equity & Inclusion
Take note of this acronym: DEI. You are going to hear and read a lot about it in the coming months. What does DEI stand for? It’s 3 letters that include powerful values. DEI is how we renew and transform corporate cultures to be more diverse, equitable and inclusive in a fast-moving, changing world. A […]
Revolución del marketing: La clave del éxito es la reciprocidad con el público, según experto
Contar con un buen producto ya no es suficiente en la actualidad para las marcas, sino que deben brindar vínculos cálidos a las personas, haciendo del cliente un bien preciado, exaltando las emociones y atenciones de estas. Andy Stalman, especialista en branding, manifestó que los consumidores buscan cada vez vínculos más cálidos con las marcas, […]
Rebranding the brightest star in Paraguay
What is gratitude? Gratitude is one of the many positive emotions that can be felt. It consists of focusing on the good things in our lives and feeling grateful for what we have. And we feel gratitude towards our clients for the projects we undertake. Gratitude for being able to work on five continents, something […]
The real value of Branding
Within the fruit and vegetable sector in Spain, an impressive work is being done, worthy of highlighting and sharing. And we firmly believe that one of the main lines of action in the future, which has already arrived, will be the brand. If 1 in 2 consumers want to know more brands of fruits and […]
Becoming Net Positive, giving more than we take
Who can help us face a better future? We are facing a serious problem: the unstoppable climate change that is ravaging the world and costing a fortune. Governments can’t, don’t know how or won’t handle it. The answer to the question at the beginning is, then, business. But realistically, this effort must be shared. Both […]
Happy World Tourism Day
Happy World Tourism Day to all the people who work every day to make tourism one of the coolest activities in life. On this special day we want to share with each of you the UNWTO Academy’s most outstanding branding course. For brands and for people it is time to understand that the important thing […]
A new project for a brand new world
A new project arrives for a new world, in Terrasa, modernist city, vanguard of industrialization, an enclave full of history, characters and heritage, one of the most interesting cities in the province of Barcelona. Last September 22nd the great Gala 2022 of the companies Carrefour Property and Carmila was held, and we have the immense […]
Happy sixth FANniversary!
FAN Mallorca Shopping opened its doors in September 2016. On a day like today 6 years ago. In the media it was said “Carrefour anticipates the commercial space of the Future”. The chronicles of the time collected: “We are entering the centers of the future and FAN Mallorca is a unique and exceptional example of […]
To try me is to love me
“To try me is to love me.” It sounds ambitious, and it is. Because it’s real. One of the gifts our work gives us is to collaborate with irresistible brands, like Pirulin. Pirulin, for many Pirulovers, brings back memories of irresistible temptations, of magical moments, of shared experiences. It is a beloved brand, with a […]
