TOTEM Times:
Tourism & Travel
TOTEM Branding and the new Mallorca brand
At TOTEM Branding we are excited to share that Mallorca’s new brand identity, presented last December, makes its international debut at FITUR 2025, consolidating itself as a global beacon of responsible tourism. Under the slogan “Mallorca in essence, FITUR edition”, the island has dazzled in Madrid by bringing the best of its culture, gastronomy, craftsmanship […]
TOTEM Branding and FITUR 2025
FITUR 2025 begins in our home, in Madrid, and at TOTEM Branding we are excited to welcome the world. We are often asked: Why is branding crucial for tourism? In a global environment where destinations compete intensely, branding has become an indispensable strategic tool. Strong branding allows the unique characteristics of a destination to be […]
Strengthening the Dominican Republic’s tourism branding strategy
TOTEM Branding is proud to share its participation in strengthening the Dominican Republic’s tourism branding strategy. At an event that marks a milestone for the sector, new destination brands have been presented that seek to enhance the rich diversity and unique appeal of the Caribbean country. Aware of the importance of a solid and differentiating […]
Gracias a nuestros clientes por la confianza
“Una buena reputación es más valiosa que el dinero”. El corazón de cada marca late al ritmo de las personas que le dan vida, sentido y sentimiento. Y en TOTEM Branding, creemos en el poder de conectar con esas personas a un nivel más profundo. Tenemos el privilegio de colaborar con clientes increíbles, en los 5 […]
Stand Out in the World of Tourism
We are happy with the beginning of Fitur, the first annual event and global meeting for tourism professionals. And we are happy to be an active part of this great fair. How important is branding for tourism and in particular for a tourist destination? One might think that a destination, with its unique qualities and […]
Tourism & Branding
Branding is a tool increasingly used to distinguish destinations in a market saturated with messages and offers. There is a relationship between beloved, admired and respected brands and their success as a destination. The most visited countries: 1 France 2 Spain 3 United States 4 China 5 Italy 6 Turkey 7 Mexico 8 Thailand 9 […]
Disconnect & Enjoy
Is a different kind of disconnection possible? A real disconnection? Disconnecting from the urgent to connect with the important? The best time to disconnect is coming, the beginning of the summer vacations in the northern hemisphere, and the winter holidays in the southern hemisphere. It is in these moments of exhaustion and excitement that there […]
Tourism Keys 2023
While inflation feels like a mountain before us, let’s be bold and climb it. In fact, many travelers have taken that attitude and are climbing it and are not intimidated. According to Travel in 2023 report, almost half of travelers admitted they will be more lenient with their vacation spending habits to make up for […]
Tourism in 2023 & beyond
What will 2023 hold for tourism brands? We would like to highlight the importance of branding in tourism communication strategies, be it destinations, companies, institutions or individuals. Destinations will become more and more fashionable in the future. Tourism products will have to offer something with which the tourist/traveler can associate, and new destinations perceived as […]
Happy World Tourism Day
Happy World Tourism Day to all the people who work every day to make tourism one of the coolest activities in life. On this special day we want to share with each of you the UNWTO Academy’s most outstanding branding course. For brands and for people it is time to understand that the important thing […]
