TOTEM Times:
Design & Branding
We do not predict the Future, we Create it
Over the last decade, TOTEM Branding has conceived groundbreaking concepts, helped define strategies and articulate business plans, created names, experiences and products, and designed brands in multiple industries and across the spectrum. From retail to tourism, consumer goods to services, transportation to finance, real estate to technology, and entertainment to destinations. When it comes to […]
Sustainability Today
The 4 Ps TOTEM Branding believes in: People, Purpose, Profit, Planet. Sustainability is much more than corporate reputation, is essential to guarantee the viability of businesses in the medium and long term. Companies have understood they play a fundamental role in driving change and that this does not exclude value creation and profitability. However, few […]
Art is when brands meet love
The definition of the word “art” is much more complete than we tend to think at first. This term encompasses all creations made by human beings to express a vision about the real or imaginary world. Art is a language that has no words, which makes it so powerful that we cannot fail to dedicate […]
Branding 5.0
We greet all the brands that have understood that if they are not off and on they will be out. The Internet has invited us as brands to rethink the way we communicate, interact, create value and expand opportunities. In this age of the internet, the brands that understood their role on and off are […]
A brand is the measure of all things
“The secret of happiness is not always doing what you want, but always wanting what you do,”” wrote Leon Tolstoy. And in the TOTEM Branding team we are happy creating, building or transforming brands that bring people together. Philosophy studies the essence, first causes and ultimate ends of things. It tries to answer a variety […]
Brand Reset
1. Review your current purpose, mission, vision, and values. 2. Be clear about the specific objective of your rebranding strategy: new mission or vision of your business, market repositioning, merger / acquisition, overcoming a crisis, etc. 3. Evaluate the strength and reputation of your brand. 4. Listen and see your customer base (current and potential), […]
Omnichannel Branding
For brands, building relationships is increasingly important than seeking transactions. And brands that connect positively with customers are consolidating communities of faithful who choose them, defend them and even better, recommend them. Companies with an extremely robust omnichannel customer participation retain on average 89% of their clients, compared to 33% of companies with a weak […]
Creating Totems
The most important thing about TOTEMS are the values shared with stakeholders. They do not have customers or employees, but believers, people who believe in their role in a modern society that goes far beyond the product or service. People believe in TOTEMS because they transcend the merely monetary. They make people’s lives better and […]
Brands & Belonging
Belonging is purpose, connection, empathy and most importantly is community. As a community, we have increased our judgement of values, exposing disparity and diversity in them and noting that each and one of us must show our role in the system. Community has many aspects but one that is key for people is the affinity […]
The importance of Purpose
Successful companies were founded with a main purpose, and successful companies have known and know how to evolve the purpose without losing its essence. Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary for people. Purpose sits firmly at the center of a brand’s culture […]
