TOTEM Times:
Insights & Trends
The importance of Purpose
Successful companies were founded with a main purpose, and successful companies have known and know how to evolve the purpose without losing its essence. Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary for people. Purpose sits firmly at the center of a brand’s culture […]
Shopping Trends
At TOTEM Branding as leaders in branding for the retail sector, with expertise in solutions centered on people, and continually innovating, with sustainable solutions, the true protagonist is our customer who is at the heart of experiences. In this changing world, at TOTEM Branding we have the pride and responsibility of being one of the […]
Let’s not live to be happy, let’s live being happy
What is happiness? They say that happiness is when what you think, what you say and what you do are in harmony. A state so desired, and at the same time, so different for each one of us. Let’s see the points of view of great characters of our history about what this concept comes […]
FMCG Consumer Trends
We are in a moment that consumers are more demanding than ever. They are looking for transparent and genuine companies, committed to the environment and society. Today we present the 3 most relevant and transcendental insights about “Consumers in relation to food and drink” based on a collaborative work that we carry out in the […]
8 consumer trends for the “new reality”
Back to school, back to work, back to a new reality. To be able to manage well in the remainder of the year and for those who prepare strategic plans for 2022 we share the 8 most powerful trends among consumers and brands in this “new reality”. 1 HUMANIZATION They look for transparent, honest, reliable […]
Welcome to the “New Reality”
We are living in strange times, in a new reality. At TOTEM Branding, we noted that where most people see problems, we are embracing opportunities. Some of the most inspiring and remarkable leaders and decision makers of the post COVID-19 era have shared their time, expertise, views and wisdom to help us build this new […]
Follow your dreams, they know the way
Today is World Sleep Day, and a call is made to the importance of sleep in improving global health. The slogan for this day is none other than: “Regular sleep for a healthy future”. Lack of sleep has obvious consequences, including sudden mood swings, sadness, irritability, pessimism, increased stress, reduced attention span and delayed response […]
Today & Tomorrow belongs to women
“I encourage all women to stand up and believe in themselves. If they don’t stand up, change will not come.” This sentence does not come from just anyone. Malala Yousafzai has suffered one of the worst stories for standing up for women’s right to education in Pakistan. At just 15 years old, she was shot […]
